Smell Your Way To A Sale

When it comes to staging a home many people think about the furniture, the decorations, and of course the general appearance of the home. But if you want to flip a property fast, your home staging career needs to include the power of scent. Too many people underestimate the power of scent, however it is a very powerful sense and should never be forgotten about or you may be missing out on sales, which ultimately means more money in your pocket. The sense of smell is thousands of times more sensitive to any of the other four senses which means that the very first thing that people will notice about a property is the way it smells. Of course you are going to want that impression to be a good one. Scent is extremely important when it comes to selling a home because of the way that the brain processes different smells. When your brain registers a smell, it also triggers an emotional response because your olfactory sensors are connected to the limbic system which is the bodily system responsible for emotions and mood. The other crucial thing to understand about scent is that the brain is processing the smell, long before you even realize it. Which means that potential buyers may already be forming an opinion about a home, before they even realize it based on smell alone. If you are a home stager, consider these tips. If you are trying to achieve a romantic impression in a room use: jasmine, rose, sandalwood or gardenia. For a calming and relaxing mood: lavender, bergamot, sandalwood or chamomile, are good choices. And for a refreshing and uplifting setting: mint, pine, eucalyptus and citrus are all good choices. For more real estate tips and information on home staging check out www.1dollarstagingcoach.com. About the author: By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. To learn more about home stager training, marketing and selling houses quickly go to www.5stepselling.com for more info on Karen Schaefer’s effective and proven strategies of the number one home stager school.