Make Them Cry, Make Them Laugh – Make the Sale

In today’s real estate market, if you’re selling a home you are up against a lot of competition. That doesn’t make it impossible to flip a property; however you are going to know the secret behind home staging training in order to make your property stand out from the crowd. If you are like most people, you have heard about what home stagers do before. You will know all about smell of baking bread, and scented candles. Now I want you to forget all of that. I’m sure that some of it works, but in order to make your home stand out to potential buyers, you need to create Pockets of Emotion. Pockets of Emotion are little moments in a home when as the potential buyer walks through they are hit with a strong emotion. These moments make them stop and feel. Instead of simply browsing through a home evaluating the closet space and the layout, they are feeling the house and become emotionally connected. An example of creating a pocket of emotion in a condo aimed towards an upscale young urban couple would be to set up the dining area for a romantic dinner for two. Carry the theme over to the kitchen with a bouquet of roses with a hand written note. Take it into the bedroom with a bottle of champagne on the bed side table and rose petals floating in the bath. This scene sets a stage for a romantic evening, one that a potential buying couple can relate to. When you create Pockets of Emotion throughout a home, potential buyers will remember your property as the one that made them cry or laugh as they imagined their own lives playing out in the home. Taking the time to properly stage your property to make it memorable and not just another house that smelt of fresh bread will help you flip your property faster and with more success. By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. To learn more about staging, marketing and selling houses quickly go to http://apsdmembers.com/homestager/directoffer.html for a free 30 day trial. About the author: By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. Through Karen, and her home stager school, you can learn more about staging, marketing, selling houses quickly and make property buyers swoon over your home staging career.